Step 1
Evaluate existing site
Identify new keywords
Rewrite titles and descriptions
Provide checklist of
SEO enhancements for implementation
Step 2
Monthly Submission
PPC Setup / Review
Local Scope
Google Sitemap
Analytics
Step 3
Link Building
Viral marketing
Press release & article submission
Blogging, social networking
Step 4
Site Design
Functionality
Content Development
Keyword Placement
Marketing Review
Usability

Search engine placement and analysis will offer the information necessary to evaluate your site’s strengths and weaknesses and what steps are required to improve site performance and placement.  

  • Evaluate existing site
  • Identify new keywords
  • Rewrite titles and descriptions
  • Provide checklist of SEO enhancements for implementation

Search engine placement and analysis will provide the detailed and extensive information you need to assess how well your site is performing in search engines and why. From this data we will be able to make concrete recommendations for site improvement based on the latest search engine criteria and competitors' sites.

Generate follow-up search placement and analysis report to assess change in performance/placement.

We provide new titles, descriptions, and keywords as well as suggest other items to enhance your site's performance. These recommendations can be passed on to your webmaster for incorporation into your site, or we can assist you with the site integration.
Monthly Submission
We will submit your site to top search engines & internet directories in order to maximize your placement on the various indexes associated with the search engines and insure your continued presence. International submission can include your preferred target markets. Once the site has been submitted, a different page from your site will be submitted to major search engines and directories on a monthly basis.
PPC Campaign Setup & Monthly Review
Whether Google Adwords, Yahoo! Search Marketing, or Microsoft adCenter we can assist with your Pay-per-Click campaign, review your current keywords and make recommendations for an expanded keyword list.

Monthly reviews will provide enough historical data to determine the success of various keywords in driving traffic to your site and identify specific modifications.

Sitemaps
Sitemaps are hierarchically designed roadmaps or architecture of a web site which aids visitors (human and electronic) in navigating their way around your site. MSN, Yahoo, ASK, and Google support the Google Sitemaps protocol and is the optimum way to index your content and drive search engines to your site.

There are two kinds of site maps:

  • GOOGLE/XML SITEMAP GENERATION allows bots and spiders to search your site more efficiently and generate more traffic to your site. This is particularly useful if your website is new, has dynamic content, features rich AJAX or FLASH content, or contains a large archive of unlinked pages;
  • VISUAL SITEMAPS augment the human user experience by revealing site content for sales information, while enhancing inside/interior link building.
Analytics
Analytics reveal critical information about the people visiting your site. From demographics to conversions, analytics can provide the metrics you need to assess the competition, the success of a marketing campaign, organic rankings, link building, or how to optimize your keywords.

Our analytic reports will provide you with the data you need to determine how best to position yourself for growth in your particular market.

Promoting an e-commerce business is similar to promoting a brick and mortar business, but faster! Well conceived product or site branding remains an integral component of a successful marketing plan and on-going growth. DesignswithMerit.com can develop your on-line presence and SearchThruster.com can optimize your position. From site submittal to email marketing, or link building to RSS feeds ­ we can connect you with the most effective resources available.
Link Building
Content may be the driving force in your web site arsenal, but link building is what keeps the energy flowing to and through your website. Search engine algorithms evaluate your site based upon the quality and quantity of other web sites that link to your web pages. Links are the ultimate referral source for search engines. Relevant sources equate to quality links which translate, not only into more traffic to your site, but an increase in quality traffic - resulting in improved ranking plus increased conversion rates.

The Searchthruster team can create the site nuances and quality backflow that good links provide in order to establish a credible on-line presence.
Viral Marketing
This is what it is­and you may not need it at least not yet! Basically viral marketing is an evolving "online word of mouth" network that can be used to establish brand recognition. Viral Marketing remains an inexact marketing approach but when successful can truly ramp up your business and boost your on-line visibility.
Blogging and Social Networking

  • BLOGGING ­ everyone can do it ­ but not everyone can do it well. Your blog can define your on-line personality and business while helping grow your business, but blogs take time and effort to maintain and fresh content is a driving force behind successful blogging.
  • SOCIAL BOOKMARKING - A social bookmarking system encourages users save links to specific web sites or pages that they want to remember and/or share. These bookmarks can be public or private, shared selectively or indiscriminately within public or private domains.
Press Release and Article Submission
A press release is the perfect tool to introduce your new business or reintroduce an existing one. We'll work together to identify areas that are newsworthy and informative and submit the articles to the appropriate site. A powerful marketing tool, regular press releases and articles will keep your product or service in front of the consumer and drive new traffic to your site.
RSS Feed
RSS (Really Simply Syndication) is revolutionizing the way consumers get information by allowing them to subscribe to specific areas of interest. It's brief, graphics-free, and allows product/service websites to send the latest information on products/services.
Email Marketing
Email marketing is most effective when it's exclusively "opt-in" based. You build a mailing list that has chosen to receive newsletters or email from you and engage a willing audience interested in your message.

Site Design
From a simple to a complex database-driven site, we recognize that your on-line presence is a strategic asset. Our job is to blend the functionality of your site with innovative search engine optimization to ensure the site showcases your business, product, or service. Whether your business or service is brick and mortar, exclusively ecommerce, or a combination of both ­ we'll target your audience with a eye on practicality and your future.
Functionality
Does your site work? Are your links and pages current? Are your getting the desired traffic and conversions? Are browsers becoming buyers? Are shopping carts being abandoned at an alarming rate? Are browsers signing up for your newsletters or emails notifications? If your site is a disappointment then browsers will presume your business/product/service will disappoint as well. There's tough competition in the ecommerce world ­ don't allow poor site functionality to compromise your bottom line.09
Content Development
You need great content and you need it regularly. Honest. Your content should be so compelling and fascinating that your visitors want to link back to your site. Content needs to be written for people NOT search engines, but it must include quality keywords. We provide straight forward, simple, informative, keyword/phrase rich content without putting the reader into a head banging stupor.

Web site content isn't just about product, or marketing, or closing the sale ­ it's about getting the right traffic to your site, providing the information lookers need to become buyers and assuring the experience is so effortless that your buyers become repeaters - as well as key 'referral centers.'
Keyword Placement
Keyword research & placement is often overlooked and is one of the most important elements for enhancing your search engine placement. Our research and placement service includes using keyword research tools and reviewing your keyword recommendations, as well as your competition's site.

Once identified, keywords are integrated into the site code and for search engine optimization. Page content is reviewed for keyword saturation and placement in order to further position your site for quality traffic.
Marketing Review
Our knowledgeable, website savvy team will review your site with focusing on the needs of the consumer and end-user. Are your sales lagging, we might be able to find the missing link ­ literally. Often a new pair of eyes can identify what differentiates a good site from a great site and suggest some enhancements to improvement your placement and conversions.
Usability Assessment
We have an experienced team of usability experts; please contact us for additional information regarding this unique service.